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Hotel · Seoul · Seoul Special City

Hotel Icon - Seoul

In the heart of Jongno, between two metro lines and a short walk from Seoul's palaces and Insadong.

  • Between two metro stations for easy city access
  • Free Wi-Fi throughout the property
  • Breakfast options include toast, muffins, and more
7.3 good 218 reviews Booking.com 7.3 · 218 reviews

About

Hotel Icon - Seoul

Hotel Icon - Seoul sits in the Jongno district, a 10-minute drive from Jeong Kwan-heon of Deoksugung Palace and about 5 minutes from The National Folk Museum of Korea. With 40 rooms overlooking the city, the hotel is a 3-star option focused on convenience and simple comforts.

Rooms include twin, double, triple, and family configurations, each with air conditioning, heating, and a private shower. The property provides tea and coffee facilities, free toiletries, flat-screen TVs, and parquet flooring. Breakfast is served with options like toast and muffins, and the staff are noted for their helpfulness.

  • Wi-Fi
  • Tea and coffee facilities
  • Free toiletries
  • Electric kettle
  • Flat-screen TV
  • AM/FM alarm clock

In brief

What works, what to weigh

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Strengths

4 reasons to book
  • Excellent location for sightseeing — Guests repeatedly praised the hotel's position near palaces, Insadong, and other attractions, with easy access to two metro stations.
  • Friendly and attentive staff — Multiple reviews highlight helpful and cheerful service, with staff going out of their way to assist guests.
  • Great value for money — Guests noted reasonable rates for the location and quality of stay, making it a solid budget option.
  • Free Wi-Fi and breakfast — Reliable Wi-Fi and complimentary breakfast with toast, muffins, and other items were appreciated by guests.
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Worth weighing

4 to weigh
  • No on-site parking — The hotel does not list parking facilities, which could be a concern for guests arriving by car.
  • Pets are not allowed — Guests traveling with pets will need to make other arrangements.
  • Late check-out not available — Check-out is at 11:00, which may require early departure planning.
  • Limited room count — With only 40 rooms, availability may be tight during peak periods.

01 — Rooms

Rooms & rates

High season: summer dates usually book out a few weeks ahead.

Twin Room

  • 2 Single beds
  • Shower
  • Heating
  • Air conditioning

Double Room

  • 1 Double bed
  • Shower
  • Heating
  • Air conditioning

Family twinroom

  • 1 Double bed
  • Shower
  • Heating
  • Air conditioning

02 — Amenities

Services & amenities

Everything included at this stay — the facilities and essentials, at a glance.

In-Room

  • Wi-Fi
  • Tea and coffee facilities
  • Free toiletries
  • Electric kettle
  • Flat-screen TV
  • AM/FM alarm clock
  • Air conditioning
  • Heating

General

  • Parquet floor

03 — Reviews

What guests say

Recent verified reviews from guests who stayed here.

7.3
good 218 reviews

Guest-rated 7.3/10 from 218 reviews

Booking.com · 7.3 · 218 reviews
7.3Verified guest

“They offer a nice breakfast selection with toast and muffins, and the spot is super close to many nearby restaurants, the subway, and convenience stores.”

7.3Verified guest

“A wonderful and ideal place with excellent staff and a great location near one of the palaces. Rooms are reasonably large and neat, with water bottles, a fridge, and coffee. Early check-in and generally good service made for a great overall experience.”

7.3Verified guest

“Good and excellent location, at a medium distance from Gwangtonggyo Bridge. Lots of goodies for breakfast.”

7.3Verified guest

“The rooms are new-fashioned and neat, with water bottles and a bathroom. Breakfast includes toast and muffins. The location is really close to Changdeokgung and Unhyeongung palaces, as well as the Insadong shopping district and attractions.”

7.3Verified guest

“The bed was super comfy and the room overall was pretty decent. Service was good, and there were no issues with the free Wi-Fi anywhere on the premises.”

7.3Verified guest

“A great experience with a group of friends. The location was perfect, with many tourist attractions and restaurants close by. It sits between two train stations with easy access to three metro lines. Rooms were comfortable and clean, with traditional floor heating, ample toiletries, and fast Wi-Fi. The staff were friendly and provided everything we needed, including a lobby table for a laptop. The free breakfast was a nice treat, with roasted eggs, jam, butter, and more.”

04 — Location

Getting around Seoul

The property sits in Seoul.

Palaces & Heritage: The hotel is near Changdeokgung and Unhyeongung palaces, plus Deoksugung Palace is a 10-minute drive away. The National Folk Museum of Korea is about 5 minutes by car.

Shopping & Dining: Insadong shopping district is close by, and local restaurants and cafes are within walking distance.

Getting Around: The hotel is situated between two metro stations, providing easy access to three metro lines for exploring the city.

33-24 Ilseon-Dong, Jongno-Gu, Seoul, R,O, Seoul, Seoul Special City, South Korea

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05 — Good to know

Policies & conditions

Hotel details are shown for reference. Final rate terms are confirmed on the partner’s site at booking.

Check-in
From 15:00-23:59
Check-out
By 11:00
Cancellation
Free cancellation on many rates — terms on booking page
Payment
Pay-at-hotel available on many rates; final terms at booking
Pets
Not allowed
Property
40 rooms

06 — Questions

Frequently asked

What time is check-in and check-out?

Check-in is from 15:00 to 23:59, and check-out is by 11:00.

Is breakfast included?

Yes, a free continental breakfast is offered, with options like toast, muffins, and sometimes roasted eggs, jam, and butter.

Does the hotel have parking?

Parking is not listed, so it's best to confirm directly with the hotel if you plan to drive.

Are pets allowed?

No, pets are not allowed at this hotel.

What amenities are in the rooms?

Rooms feature air conditioning, heating, a private shower, tea and coffee facilities, free toiletries, a flat-screen TV, and an electric kettle.

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The bottom line

For travelers who prioritize location and budget, Hotel Icon - Seoul delivers a no-frills stay in the heart of Jongno, with easy metro access and a helpful team. While it lacks parking and pet-friendly options, its value and convenience make it a solid pick for city explorers.

7.3A practical choice for sightseers on a budget.

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